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#PledgeToVote

January - September 2023

18 months ahead of South Africa's national elections in 2024, the #PledgeToVote campaign intended to encourage people to vote and get excited about voting.

The campaign revolved around a website that obtains leads and then follows up with insights and educational information sent via an extensive email funnel.

Textured Chocolate Squares

Personal reflections on the project

Main takeaways

  • Fundraising is difficult. This project was able get off the ground largely thanks to only two donors and sponsors.

  • UX/UI design is critical to ensure leads convert. A lot of research went into designing the website to maximise lead conversion.

  • Establishing the brand identity upfront simplified creating promotional material down the line.

Client

Pledge to Vote

Johannesburg, South Africa

Retainer

Team Project

Deliverable(s)

  • Lead converting website

  • Captivating email retention funnel

  • Campaign video

My Role

  • Project lead and management 

  • Research and fundraising 

  • Concept ideation

  • Email marketing oversight

  • Brand design

Keen to do something similar?

Here's how we can get started:

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  1. Drop me an email at alex@alexweiss.co.za, giving me an idea of what you're thinking of doing.
     

  2. I'll respond within 24 hours (except on weekends because that's when I like to play outside).
     

  3. If your project is something I know I can deliver excellent results for, I will set up a 15-minute video chat for us to discuss it further.

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