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MapStudio

July, 2026

A veteran brand in the South African mapping industry, MapStudio wanted to upgrade and modernise its e-commerce website.

Textured Chocolate Squares

Personal reflections on the project

  • MapStudio had recently been acquired by new owners who wanted to streamline the company's operations, including improving their online e-commerce store. To avoid overcommitting so soon into the new venture, the website had to be built on a shoestring budget. This forced me to focus on UI and SEO essentials rather than copywriting.

  • Shopify made the most sense for this project as the client was focused primarily on sales, rather than other marketing initiatives from the outset. Typically, I would have used Wix.

  • At the time of writing (August, 2026), I was very impressed and found great use from Shopify's built-in AI assistant, Sidekick. It was very helpful in troubleshooting errors and quickly building custom widgets

Client

MapStudio

Cape Town, South Africa

Project

Solo Project

Deliverable(s)

  • Fast and mobile-responsive e-commerce website on a very tight budget

  • WordPress to Shopify migration

My Role

  • Full project management

  • Website design and creation

  • Domain migration

Keen to do something similar?

Here's how we can get started:

  1. Fill out this form, which gives me an idea of what you're wanting to achieve.
     

  2. I'll respond within 24 hours (except on weekends because that's when I like to play outside).
     

  3. If your project is something I know I can deliver excellent results for, I will set up a 15-minute video chat for us to discuss it further.

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