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Love Books

February 2025 - Present

I approached Love Books to film their popular book launches.

The goal was to not only record the launches but create a dedicated YouTube channel and promote the videos and drive new online sales via short clips on their social media channels.

Textured Chocolate Squares

Personal reflections on the project

Key Takeaways

  • The original Love Books website was built five years before on WordPress and integrated with WooCommerce, a system I'm not totally familiar with. It took me a while merely to figure out how the website was built before I could start selling with it.

  • This was my first video client in a while, and I had forgotten how many variables there are to consider when filming in-person. I quickly learnt the value of checklists and was not shy to invest in better gear that would make post-production simpler and the final product better.

  • While the first few published videos weren't great, I absolutely value just getting started and working iteratively. It is really valuable to be able to learn on the job and from mistakes. The fact that the first reel I shared went somewhat viral (80k+ views in the first 28 days) proves my point.

Client

Love Books

Johannesburg, South Africa

Retainer

Solo Project

Deliverable(s)

  • Film and photograph book launches

  • Establish and maintain a YouTube channel

  • Produce short video clips on Instagram and Facebook

  • Reestablish online sales

  • Promote recordings via email marketing

My Role

  • Filming

  • Social Media Management

  • Mailing System migration

  • Email template and automation development

Keen to do something similar?

Here's how we can get started:

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  1. Drop me an email at alex@alexweiss.co.za, giving me an idea of what you're thinking of doing.
     

  2. I'll respond within 24 hours (except on weekends because that's when I like to play outside).
     

  3. If your project is something I know I can deliver excellent results for, I will set up a 15-minute video chat for us to discuss it further.

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