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IRR No to National Health Insurance Campaign Ad (2019)

November, 2019

The client had been running a petition campaign that was largely promoted through written articles and press releases.

To bolster their campaign, they wanted to create a video that would bring the issue home and engage audiences more vividly.

Textured Chocolate Squares

Personal reflections on the project

Key takeaways

  • With a clear message from the outset, everything is easier. Knowing upfront what message the client wanted to get across made putting this video together a breeze.

  • Simple is effective. This video only used two pieces of audio and one visual. Thanks to a clear brief, bringing these elements together worked well.

  • If in doubt, make it shorter. While this video was effective, we made it even more effective by bringing down its length by a few seconds from the original renditions.

Client

IRR

Johannesburg, South Africa

Ad-hoc

Solo Project

Deliverable(s)

  • Campaign video for social media

My Role

  • Full production

  • Videography

  • Video editing

Keen to do something similar?

Here's how we can get started:

​

  1. Drop me an email at alex@alexweiss.co.za, giving me an idea of what you're thinking of doing.
     

  2. I'll respond within 24 hours (except on weekends because that's when I like to play outside).
     

  3. If your project is something I know I can deliver excellent results for, I will set up a 15-minute video chat for us to discuss it further.

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