IRR Land Expropriation Without Compensation Ad (2019)
December, 2019
The client had been running a petition campaign that was largely promoted through written articles and press releases.
To bolster their campaign, they wanted to create a video that would bring the issue home and engage audiences more vividly.
Personal reflections on the project
What I learnt
Don't be shy to think out the box. It was a real challenge to try and create a concept for the notion of 'property rights'. In the end, we settled on literally setting houseplans alight.
Get help when you need it. I worked with a very talented assistant on this project who made the production process and quality that much better.
Client
IRR
Johannesburg, South Africa
Project
Team Project
Deliverable(s)
Campaign video for social media
My Role
Full production
Videography
Video editing
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