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Freedom Advocacy Network

June 2021 - December 2022

FAN was an IRR initiative aimed at making the case for classical liberalism to young audiences online.

FAN produced online content in a variety of engaging forms, namely, simple articles, explainer videos, and podcasts.

Textured Chocolate Squares

Personal reflections on the project

Things I learnt along the way

  • Use whatever tools help you get the job done to meet your deadline. Even though I have experience using Adobe After Effects (animation software), to create a new animated explainer video every single week, I ended up predominately using Microsoft PowerPoint, and Adobe Premiere only for final edits.

  • Trying new things is great but do market research first. At one stage, we tried launching an online store to sell merchandise. We made only a handful of sales, most likely because we didn't to any market research beforehand.

  • Facebook Ads are a great way to test ideas. If you have the budget, use Facebook Ads to A/B test ideas and then dive into campaigns on winning ideas and iterations.

Client

Freedom Advocacy Network

Johannesburg, South Africa

Full-time Employed

Team Project

Deliverable(s)

  • Brand and logo design

  • Written articles

  • Podcast hosting

  • Merchandise design

  • E-commerce shop oversight

My Role

  • Creation of animated explainer videos (including workshopping of scripts)

  • Broadcasting platform selection

  • Intro and outro video creation 

  • Brand design 

  • Equipment procurement 

  • Ongoing video title and description oversight

Keen to do something similar?

Here's how we can get started:

​

  1. Drop me an email at alex@alexweiss.co.za, giving me an idea of what you're thinking of doing.
     

  2. I'll respond within 24 hours (except on weekends because that's when I like to play outside).
     

  3. If your project is something I know I can deliver excellent results for, I will set up a 15-minute video chat for us to discuss it further.

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